It has been the status quo that CVs and cover letters have been at the forefront of establishing your professional profile. However, significant changes in technology has influenced employers to change the ways in which they screen and hire candidates, primarily by using social media sites. The following infographic that I’ve produced, highlights key statistics taken from JobVite (2014), which stresses on how employers are recruiting.
But what do we mean by authenticity?
Having an authentic online presence requires you to come across as genuine and able to present an accurate representation of your identity (Rampersad, 2009). As demonstrated above, employers are actively checking our digital footprints in order to search for the most suitable candidate. So if you were to Google yourself, would you be happy with your results?
In last week’s topic, I discussed briefly on how easy it can be for people like Justine Sacco to tarnish their employability with a single tweet. Subsequently, it has become vital to make sure that online profiles are carefully managed as it cannot be underestimated how important a role they can play in determining your employability.
Consistency is key!
Developing your professional online profile isn’t easy, but a good place to start marketing yourself is LinkedIn. 94% of companies use LinkedIn for recruiting which is why it is widely recognised as your go-to platform for professional networking and employability (JobVite, 2014). This site has played a massive role in online networking and the video below offers people help with developing a strong profile.
But how can you ensure authenticity?
Being able to project your authenticity may be difficult but I have produced a short video that gives tips on how you can maintain it throughout your online profiles.
To add further, Tim Rayner (2013) expresses the idea that ‘an authentic presence requires that you creatively represent the best version of who you are’. Following this, suggestions have been made that blogging can make you stand out amongst competing candidates as it demonstrates passion, creativity and dedication in an increasingly competitive job market (The Employable, 2014).
Interestingly enough, I also came across an article that suggested the use of video resumes. This indicates that there are a plethora of ways to tailor your professional profile to make it appealing to the type of industry you’re applying for.
It is important to understand that we live in an era where companies are now using different types of social media to attract employable individuals. With that being said, keeping a transparent, articulate and authentic profile across all mediums will allow you to strengthen your own ‘brand’ and differentiate yourself (BBC, 2013).
Applyandgo.articlealley.com. (2009). Advantages of Video Resumes. [online] Available at: http://applyandgo.articlealley.com/advantages-of-video-resumes-1312970.html [Accessed 12 Mar. 2017].
BBC News. 2013, Job hunting: How to promote yourself online, [Online], Available: http://www.bbc.co.uk/news/business-25217962 [Accessed 12th March 2017].
Jobvite. (2014). Social recruitment survey. Available: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf . Last accessed 9th March 2017.
The Employable. (2014). How blogging can help you get a job. Available: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/. Last accessed 10th March 2017.
Rampersad, H. K. 2009, Authentic personal Branding, Online, Available: https://books.google.co.uk/books?id=dCRZoNZPnEoC&pg=PA118&lpg=PA118&dq=authentic+online+professional+profiles&source=bl&ots=lcS9cWw6tS&sig=ARduPLmpRn2Y6Kj8Wr7xPeKkcRU&hl=en&sa=X&ved=0ahUKEwjsjsymu57QAhWqJcAKHaUUDeA4ChDoAQgxMAU#v=onepage&q=alavi&f=false [Accessed 12th March 2017].
Ronson, J. (2017). How One Stupid Tweet Blew Up Justine Sacco’s Life. [online] Nytimes.com. Available at: https://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1 [Accessed 9 Mar. 2017].